Curriculum Development
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I was a teaching instructor for a third year Business Ethics Course ETHC 3P82 at Brock University in St. Catharines, Ontario since the final semester of my MBA. Since 2014 I have taught many second and third year courses; Marketing Basics, MKTG 2P51 (at Niagara College MKTG 1301) and Marketing Management 2P52 and 3P24 (at Niagara College MKTG 1616). These courses and others have been recently re-imagined to be delivered on-line in addition to a mare traditional face to face delivery.
Marketing Basics and Marketing Management
These courses were particularly interesting given they were designed to be interactive, case base courses delivered to a classes of 120+! I instituted a 'flipped' class where the students would review material through an on-line pre-test, I would deliver the course material and the unit would be completed by applying the learning with group case work. The student's review of this course structure was excellent. In 2020 I was also assigned to teach Marketing at Niagara College.
Course Description
These courses are designed to build from the introduction to the marketing process obtained in Marketing Basics into a more detailed managerial approach to marketing Marketing Management. The courses are case based applications of 'textbook' concepts. Through the use of marketing articles, case studies, and the textbook, students will examine the 4Ps of marketing, ethics and social responsibility, consumer behaviour, B2B marketing, social media and service marketing, CRM and the global marketing environment from the perspective of today’s marketing manager. These courses were designed to enable students to apply their marketing knowledge.
Curriculum Development
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Since starting my teaching career I have prepared and taught dozens of courses for Niagara College in the Business, English and Office Administration Departments; English, Business Writing, Ethics and Customer Service, Macroeconomics, Organizational Behaviour, Customer Relationship Management, Presentation Skills, Supervisory Skills, Office Environment, Professional Selling I and II, Marketing and Marketing Management (see above for course descriptions for MKTG 1301 and MKTG 1616).
Professional Selling I and Professional Selling II
Sales, Marketing and Customer Service are my specialties. Understanding, motivating and satisfying internal and external customers, for me, is the corner stone to success in all work environments.
Course Description
These selling courses help students to understand and apply the selling process to B2C and B2B sales situations. Students also learn and apply group and personal self-management techniques in various sales projects. This course is designed to support the development of sales skills that can be used in either a sales role or general business position. This course will provide students with the skills and knowledge to market themselves in the workplace. These courses were designed in a face-to-face, hybrid and on-line delivery.
Course Description
These selling courses help students to understand and apply the selling process to B2C and B2B sales situations. Students also learn and apply group and personal self-management techniques in various sales projects. This course is designed to support the development of sales skills that can be used in either a sales role or general business position. This course will provide students with the skills and knowledge to market themselves in the workplace. These courses were designed in a face-to-face, hybrid and on-line delivery.
Ethics and Customer Service
Course Description
Students learn acceptable professional standards of conduct and business ethics. They discover the importance of customer satisfaction and how to manage customers' expectations, improve customer communication and create and maintain lasting and creative customer relationships resulting in enhanced competitive advantage.
Students learn acceptable professional standards of conduct and business ethics. They discover the importance of customer satisfaction and how to manage customers' expectations, improve customer communication and create and maintain lasting and creative customer relationships resulting in enhanced competitive advantage.
Supervisory Skills
Planning, organizing, staffing, controlling and leading are essential duties for all in a supervisory capacity. Working with dozens of franchisees across Canada and a handful of States in the USA honed my supervisory skills. Those experiences are drawn upon in the preparation and teaching of this course.
Course Description
Students learn how supervisors direct the work of others while applying specific skills to on-the-job situations. Skills include goal setting, team work and motivating others, evaluating employee performance, delegating, and interviewing. Students will also be able to identify and explain organizational concepts and structures in the workplace.
Course Description
Students learn how supervisors direct the work of others while applying specific skills to on-the-job situations. Skills include goal setting, team work and motivating others, evaluating employee performance, delegating, and interviewing. Students will also be able to identify and explain organizational concepts and structures in the workplace.
Presentation Skills
Presentation skills were necessary to attract franchisees (NBB), engage doctors and establish relationships with large Canadian employers (GSK). The creation and delivery of this presentation course was a challenge I was eager to embrace.
Hybrid Course Format
This course is delivered in a hybrid format. My students meet with me face-to-face for two hours a week and participate in self directed 'distance' learning for the final hour of curriculum. Creative use of technology allows educators to achieve classroom goals by providing different methods of learning and communication (hands-on activities, use of all five senses). Access to information, and self exploration are available on-line. Implementing technology in the classroom enables students to experience a global perspective on key issues discussed in class. Adding on-line learning with face-to-face teaching adds to the enjoyment of learning and sharing ideas with others.
Course Description
Students learn to create colourful and powerful presentations using presentation software. Students combine a wide variety of editing and formatting features as well as sophisticated visual elements to produce professional visual aids for presentations.
Hybrid Course Format
This course is delivered in a hybrid format. My students meet with me face-to-face for two hours a week and participate in self directed 'distance' learning for the final hour of curriculum. Creative use of technology allows educators to achieve classroom goals by providing different methods of learning and communication (hands-on activities, use of all five senses). Access to information, and self exploration are available on-line. Implementing technology in the classroom enables students to experience a global perspective on key issues discussed in class. Adding on-line learning with face-to-face teaching adds to the enjoyment of learning and sharing ideas with others.
Course Description
Students learn to create colourful and powerful presentations using presentation software. Students combine a wide variety of editing and formatting features as well as sophisticated visual elements to produce professional visual aids for presentations.
English Communication
Writing skills are critical to running and growing a business and creating proposals for customers. Clear, impactful document writing takes practice. Writing is an art, business writing is a skill. There is a basic formula to English writing. When students are shown it, they develop the foundation for writing documents throughout their career.
Course Description
Students develop college level and workplace communication strategies. These strategies include reading, writing, and research as demonstrated through problem-solving and critical thinking applied in a variety of practical contexts.
Course Description
Students develop college level and workplace communication strategies. These strategies include reading, writing, and research as demonstrated through problem-solving and critical thinking applied in a variety of practical contexts.